villagejeweller.com

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.

SEO

URL

Domain : villagejeweller.co.nz/

Character length : 22

Title

Howick Village Jeweller

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://villagejeweller.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Howick Village Jeweller

Character length : 23

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	1	6	2	0	0

Heading structure in the source code

<H2> Village Jeweller is an oasis of sparkling comfort in the heart of Howick Village.
<H3> Honouring a lifetime of stories
<H4> Servicing, Repairs & Maintenance
<H4> More Excitement to Come!
<H3> Wedding Collaboration
<H3> To get you started …
<H3> Newsletter signup
<H3> Address
<H3> Get in Touch

Word cloud

jeweller8
village8
jewellery7
schweder4
wedding4
image3
piece3
link3
see3
team2
style2
just2
email2
journey2
address2
get2
photography2
design2
newsletter2
ring2
signup2
name2
love2
complete2
special2
something2
home2
pinterest2
services2
blog2
collaborations2
competition2
howick2
heart2
you’ll2
facebook2
make2
appointment2

Keyword matrix

word	title	descriptions	heading
jeweller
village
jewellery
schweder
wedding
image

Two Word cloud

you are2
jeweller team2
image link2
village jeweller2

Three Word cloud

home jewellery services2
blog collaborations competition2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 16 images on this web page.

Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

6.00

Flesch Reading Ease

60.30

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.60

Dale–Chall Readability

8.30

SMOG Index

8.50

Spache Readibility

5.00

Number of letters

4334

Number of words

865

Number of sentences

181

Average words per sentences

Number of syllables

1449

Syllables in words

1456

Average syllables in words

1.68

Number of words in first three syllables

152

Percentage of word / syllables

17.57

Words not in Dale-Chall easy-word list

443

Words not in Spache easy-word list

232

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 633px wide display!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

2,338 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://villagejeweller.co.nz/.. /jquery.js?ver=1.12.4
https://villagejeweller.co.nz/.. /jquery-migrate.min.js?ver=1.4.1
https://villagejeweller.co.nz/.. /scrollTo.js?ver=1.2.14
https://villagejeweller.co.nz/.. /jquery.form.min.js?ver=4.2.1
https://villagejeweller.co.nz/.. /mailchimp.js?ver=1.2.14
https://villagejeweller.co.nz/.. /jquery.slides.min.js?ver=4.9.8
https://villagejeweller.co.nz/.. /prettyphoto.js?ver=3.1.3
https://villagejeweller.co.nz/.. /superfish.js?ver=1.4.8
https://villagejeweller.co.nz/.. /flexslider-2.js?ver=2.0
https://villagejeweller.co.nz/.. /roundabout.js?ver=1.1
https://villagejeweller.co.nz/.. /themeblvd.js?ver=1.0
https://villagejeweller.co.nz/.. /ios-orientationchange-fix.js?ver=4.9.8

List of render blocking css files

https://villagejeweller.co.nz/wp-content/themes/akita/style.css
https://villagejeweller.co.nz/?mcsf_action=main_css&ver=4.9.8
https://villagejeweller.co.nz/.. /responsiveimgslider.css?ver=4.9.8
https://villagejeweller.co.nz/.. /visual-form-builder.min.css?ver=4.9.8
https://villagejeweller.co.nz/.. /jquery-ui-1.9.2.min.css?ver=4.9.8
https://villagejeweller.co.nz/.. /woocommerce-layout.css?ver=2.2.5
https://villagejeweller.co.nz/.. /woocommerce-smallscreen.css?ver=2.2.5
https://villagejeweller.co.nz/.. /woocommerce.css?ver=2.2.5
https://villagejeweller.co.nz/.. /frontend.css?ver=12.3.6.1
https://villagejeweller.co.nz/.. /prettyPhoto.css?ver=4.9.8
https://villagejeweller.co.nz/.. /plugins.css?ver=4.9.8
https://villagejeweller.co.nz/.. /themeblvd.css?ver=4.9.8
https://villagejeweller.co.nz/.. /theme.min.css?ver=1.1
https://villagejeweller.co.nz/.. /responsive.min.css?ver=1.1
https://villagejeweller.co.nz/.. /colors.min.css?ver=1.1
https://fonts.googleapis.com/css?family=Droid+Sans:700
https://fonts.googleapis.com/css?family=Amethysta

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://villagejeweller.co.nz/wp-includes/js/jquery/jquery.js?ver=1.12.4
https://villagejeweller.co.nz/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
https://villagejeweller.co.nz/wp-content/plugins/mailchimp/js/scrollTo.js?ver=1.2.14
https://villagejeweller.co.nz/wp-includes/js/jquery/jquery.form.min.js?ver=3.37.0
https://villagejeweller.co.nz/wp-content/plugins/mailchimp/js/mailchimp.js?ver=1.2.14
https://villagejeweller.co.nz/wp-content/plugins/responsive-header-image-slider/js/jquery.slides.min.js?ver=4.7.5
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/prettyphoto.js?ver=3.1.3
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/superfish.js?ver=1.4.8
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/flexslider-2.js?ver=2.0
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/roundabout.js?ver=1.1
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/themeblvd.js?ver=1.0
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/js/ios-orientationchange-fix.js?ver=4.7.5
https://villagejeweller.co.nz/wp-includes/js/comment-reply.min.js?ver=4.7.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.2.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.60
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.2.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.3.1
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.2.5
https://villagejeweller.co.nz/wp-includes/js/wp-embed.min.js?ver=4.7.5

File size of all javascript files combined

284.78KB

Javascript minifying

You can save 2.6KB (20% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

https://villagejeweller.co.nz/wp-content/themes/akita/style.css
https://villagejeweller.co.nz/wp-content/plugins/responsive-header-image-slider/css/responsiveimgslider.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/plugins/visual-form-builder/css/visual-form-builder.min.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/plugins/visual-form-builder/css/smoothness/jquery-ui-1.9.2.min.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=2.2.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=2.2.5
https://villagejeweller.co.nz/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=2.2.5
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/plugins/prettyphoto/css/prettyPhoto.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/css/plugins.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/themes/akita/framework/frontend/assets/css/themeblvd.css?ver=4.7.5
https://villagejeweller.co.nz/wp-content/themes/akita/assets/css/theme.min.css?ver=1.1
https://villagejeweller.co.nz/wp-content/themes/akita/assets/css/responsive.min.css?ver=1.1
https://villagejeweller.co.nz/wp-content/themes/akita/assets/css/colors.min.css?ver=1.1

File size of all css files combined

300.68KB

CSS minifying

You can save 4KB (19% compression) on the analysed URL by minifying the CSS files.

By minifying https://villagejeweller.co.nz/.. /theme.min.css?ver=1.1 you can save 1.5KB (21% compression rate)
By minifying https://villagejeweller.co.nz/.. /themeblvd.css?ver=4.9.8 you can save 1.1KB (16% compression rate)
By minifying https://villagejeweller.co.nz/.. /jquery-ui-1.9.2.min.css?ver=4.9.8 you can save 626B (12% compression rate)
By minifying https://villagejeweller.co.nz/wp-content/themes/akita/style.css you can save 390B (47% compression rate)
By minifying https://villagejeweller.co.nz/.. /plugins.css?ver=4.9.8 you can save 332B (53% compression rate)
By minifying https://villagejeweller.co.nz/.. /responsiveimgslider.css?ver=4.9.8 you can save 130B (12% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

32.32KB

Gzip compression

Error! By using Gzip you can save 490B (50% compression) on your site.

By compressing https://villagejeweller.co.nz/.. /woocommerce.min.js?ver=2.2.5 you can save 490B (50% compression rate)
By compressing https://villagejeweller.co.nz/.. /mailchimp.js?ver=1.2.14 you can save 486B (49% compression rate)
By compressing https://villagejeweller.co.nz/wp-content/themes/akita/style.css you can save 347B (42% compression rate)
By compressing https://villagejeweller.co.nz/.. /frontend.css?ver=12.3.6.1 you can save 117B (34% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

763.48KB

Image optimisation

You can save 440.8KB (60% compression) by optimising the images below:

By lossless compressing the https://villagejeweller.co.nz/.. /village-jeweller-howick-auckland-origina... you can save 155.1KB (52%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /E30-11000.jpg you can save 75KB (74%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /1348-st6-45.jpg you can save 73.1KB (79%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /0946-YGWedderMilledSides-820.jpg you can save 68.3KB (80%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /0800-Dia-Sol-2490-WEB.jpg you can save 47.8KB (80%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /scouts-honour-logo-web.png you can save 7.6KB (18%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /title-bg.png you can save 3.4KB (96%) data.
By lossless compressing the https://villagejeweller.co.nz/wp-content/uploads/2013/07/ad-01.png you can save 2.6KB (11%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /social-media-928568.png you can save 1.6KB (18%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /VJ-icon-serviceRepair.png you can save 1.1KB (55%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /VJ-icon-excitement.png you can save 1KB (58%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /main-bottom-bg.png you can save 945B (90%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /shadow.png you can save 931B (90%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /featured-bg.png you can save 886B (77%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /simple-contact-ffffff.png you can save 845B (36%) data.
By lossless compressing the https://villagejeweller.co.nz/.. /main-shadow.png you can save 647B (50%) data.

Links

We found a total of 24 different links.
Internal links: 20
External links: 4

External links:

Link text (anchor)	Link strength
Facebook
Pinterest
Facebook
Pinterest

Internal links:

Link text (anchor)	Link strength
https://villagejeweller.co.nz
Home
Jewellery
Services
About Us
Blog
Collaborations
Competition
Contact Us
http://villagejeweller.co.nz/product-category/my-promise
http://villagejeweller.co.nz/product-category/my-dream
http://villagejeweller.co.nz/product-category/my-forever
Image Link
Image Link
Image Link
More details here.
http://villagejeweller.co.nz/product/village-jeweller-29
http://villagejeweller.co.nz/product/village-jeweller-99
http://villagejeweller.co.nz/product/village-jeweller-101
http://villagejeweller.co.nz/product/breuning-3

Website security

104.196.140.105

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H2 : Village Jeweller is an oasis of sparkling comfort in the heart of Howick Village. , ( 369.15625px from top )
H3 : Honouring a lifetime of stories , ( 1281.90625px from top )

Typos

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SEO report of villagejeweller.com